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Dans un monde ou la mode se vit dans la rue autant que sur les podiums, le studio photo se r\u00e9invente. Ce concept hybride propose de sortir le mat\u00e9riel en ext\u00e9rieur pour capter l’authenticit\u00e9 de la ville tout en gardant la qualit\u00e9 de la ville tout en gardant la qualit\u00e9 d’un shooting professionnel.<\/p>\n
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I\u00e7i, l’id\u00e9e est simple mais puissante : recreer l’univers du studio au beau milieu de l’espace public. On installe un fond neutre ou color\u00e9 directement en pleine rue, en pla\u00e7ant les mod\u00e8les devant les b\u00e2timents, des murs tagu\u00e9s ou sur un trottoir anim\u00e9. Le photographe vient alors cr\u00e9er un univers visuel ou le contraste entre le fond studio et la ville environnante joue un r\u00f4le central. L’ambiance de rue devient d\u00e9cor, sans jamais prendre le dessus sur l’esth\u00e9tique maitris\u00e9e du studio.\u00a0<\/p>\n
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Pour transformer l’espace public en studio temporaire, il faut miser sur une configuration l\u00e9g\u00e8re, nomade et rapide \u00e0 monter. Voici les \u00e9l\u00e9ments indispensables :\u00a0<\/p>\n
Un fond amovible : toile tendue ou fond vinyle portable<\/p>\n
Des flashs sur batterie et r\u00e9flecteurs pliables<\/p>\n
Un g\u00e9n\u00e9rateur portable pour l’\u00e9clairage\u00a0<\/p>\n
Des accessoires pour enrichir l’ambiance : fumig\u00e8nes, \u00e9l\u00e9ments de mobilier urbain, objets de mode<\/p>\n
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Ce style de shooting donne naissance \u00e0 des images uniques : le contraste entre le fond studio et l’environnement urbain apporte un impact fort, une profondeur inattendue. Le re\u00e9sultat est \u00e0 la fois brut et maitris\u00e9 , r\u00e9\u00e8l\u00a0 et stylis\u00e9. Ce type de visuel est id\u00e9al pour les r\u00e9seaux sociaux, les lookbooks, modernes ou les campagnes qui visent une audiance jeune, urbaine, connect\u00e9e.<\/p>\n
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prenons l’exemple d’un shooting r\u00e9alis\u00e9 pour une jeune marque de streetwear. Le d\u00e9cor : une ruelle color\u00e9e du centre-ville. Le fond : une toile noire tendue sur support. Le mod\u00e8le : habill\u00e9 d’une tenue urbaine, mis en valeur par un flash d\u00e9port\u00e9. R\u00e9sultat\u00a0 des clich\u00e9s puissants, \u00e0 la crois\u00e9e du street art et de la mode \u00e9ditoriale.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbBlog\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.3″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F6F5EE\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb min_height=\u00a0\u00bb562.3px\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb501.3px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/www.urbanlabstudio.fr\/wp-content\/uploads\/2022\/11\/shoot.jpg\u00a0\u00bb title_text=\u00a0\u00bbshoot\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb68%\u00a0\u00bb max_width=\u00a0\u00bb62%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Le studio n’est plus un lieu fixe : c’est une id\u00e9e, un style, une intention. En s’ouvrant \u00e0 l’espace public, la photographie de mode gagne en spontan\u00e9it\u00e9 et en puissance. Cette approche hybride s\u00e9duit de plus en plus de marques et de cr\u00e9ateurs \u00e0 la recherche d’un rendu original, ancr\u00e9 dans le r\u00e9\u00e8l. Avec le studio dans la rue, la photo de mode prend un nouveau souffle.<\/p>\n
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Et si le photo n’\u00e9tait plus entre quatre murs, mais au coin d’une rue ?\u00a0Dans un monde ou la mode se vit dans la rue autant que sur les podiums, le studio photo se r\u00e9invente. Ce concept hybride propose de sortir le mat\u00e9riel en ext\u00e9rieur pour capter l’authenticit\u00e9 de la ville tout en gardant la […]<\/p>\n","protected":false},"author":2,"featured_media":50654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-50213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/posts\/50213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/comments?post=50213"}],"version-history":[{"count":6,"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/posts\/50213\/revisions"}],"predecessor-version":[{"id":50659,"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/posts\/50213\/revisions\/50659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/media\/50654"}],"wp:attachment":[{"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/media?parent=50213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/categories?post=50213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urbanlabstudio.fr\/index.php\/wp-json\/wp\/v2\/tags?post=50213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}